If your business is dependent on card not present payment processing, then this article is for you! Card not present, or more commonly called CNP payments, means precisely what it sounds like; a physical credit or debit card is not present when processing a payment for goods or services. A CNP payment is processed most often by MOTO (mail order telephone order) and e-commerce merchants. Payments are usually received via a secure web form, manually keyed in through a virtual terminal, or processed automatically on a recurring basis.
Does Card Not Present Payment Processing Differ From a Swiped Transaction?
On the backend, where the financial data is exchanged between banks, processors, and gateway – a CNP payment is processed the same as a traditional transaction. Approvals, declines, authorizations, receipts, all process at the same lighting fast pace no matter how the information is received.
There are a few differences between the two electronic payment types – equipment being an obvious one. With a CNP payment processing account, you will not utilize a card reader or have to maintain costly hardware. As previously explained, with a card not present transaction payment details are typed in via web form or payment gateway, instead of being swiped.
CNP payments are more risky for this same reason – your customer is typically not in front of you when completing a financial transaction. This, unfortunately, leaves CNP merchants more susceptible to fraud. Traditionally card not present merchants also have a higher chargeback ratio than a regular merchant would encounter. They also experience a higher interchange rate due to these concerns. Work closely with your payment processor to utilize all the fraud tools available to reduce your exposure to data thieves.
Are CNP Payment Transactions Secure?
Yes – card not present payments are secure! We are no longer in the online dark ages! Technology now exists to keep CNP merchants and their customers safe. High-risk payment specialists, like Payment Savvy, provide Level 1 PCI-DSS compliant payments to ensure your exposure to the “bad guys” is substantially reduced. This is done through tokenization, encryption, and card brand programs such as Verified by Visa. It is also always paramount to have a thorough company policy in place as to how CNP payments are handled to further boost your security.
Looking for a Card Not Present Merchant Account?
CNP payment processing is a need for a wide array of e-commerce and MOTO business types. From monthly subscription boxes to online retail stores, it is paramount your business has a reliable, secure, and innovative payment partner. Without the ability to accept credit cards, debit cards, or ACH payments, it is challenging for your business to grow.
Reach out to our knowledgable team today to receive a no-strings-attached review of your current payment solution. Since 2010, high-risk merchants have trusted us to provide affordable, scalable, and robust CNP merchant services. We look forward to creating the perfect payment for your business!