Consumers use credit and debit cards to fuel their daily lives. There is no doubt that your business needs to have the ability to process both credit and debit cards. The following information explains everything you need to know about debit card vs. credit card processing.
Credit Card Processing
How does the credit card process work? When consumers use credit cards, whether online or in-person, they purchase the goods or services on an approved line of credit an issuing bank extends them. The issuing bank then pays a merchant, and the purchase cost adds to a monthly statement for the consumer to pay at a later point in time. The credit card company takes a significant financial risk whenever a credit card transaction occurs – they lay out the money for a purchase with no real guarantee of being paid back. Credit card debt is overwhelmingly considered unsecured debt, meaning no assets back the consumer’s account.
The credit card companies charge a fee to the merchant for resources utilized to process the payment transaction. The cost is typically a small percentage of the purchase price. The advantage of credit card processing is that a lot of consumers have access to one. If you do not offer it as a payment option, chances are they will go directly to your competitors. Credit card processing fees are merely the cost of doing business in today’s marketplace.
Debit Card Processing
When consumers pay with debit cards online or in person, they are purchasing goods or services with money directly withdrawn from available funds in their checking or savings account. Entering their personal identification number, or PIN for short, authorizes the withdrawal. The transaction happens in real-time, and the merchant will know immediately if the customer has sufficient funds to cover the purchase amount’s costs.
Accepting debit cards can lower your payment processing fees since the bank’s risks are low. Your customer is using funds they have on hand and not putting the purchase on a line of credit. The advantage of accepting debit cards is that many consumers don’t have access to a credit card but have a checking account.
Payment Savvy specializes in providing businesses with the best credit and debit card payment processing solutions available on the market today. Please contact Payment Savvy to review your options, apply for a merchant account, and obtain answers to your questions. We look forward to hearing from you and working with your company.
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