Reducing Online Shopping Cart Abandonment: 7 Best Practices

a tiny shopping cart in front of a laptop

Cart abandonment is a major issue faced by ecommerce businesses. With almost 7 out of 10 shoppers abandoning their carts, online businesses face an uphill task to increase sales and profits. While it’s nearly impossible to eliminate cart abandonment, there are steps to reduce it. This guide contains those steps – and much more! Below…

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What Is Plaid and Is It Safe to Use? Everything You Need to Know

Plaid has rapidly become a common platform for seamlessly sharing your financial data with trusted apps and services. Whether you’re using a budgeting app, investing platform, or peer-to-peer payment solution, chances are you’ve encountered Plaid. This powerful technology bridges the gap between your bank accounts and various digital financial tools. As one in three American…

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How to Increase Ecommerce Checkout Conversion Rates in 8 Simple Steps


Are visitors adding items to their cart without checking out? Perhaps it’s time you review and increase your checkout conversion rates. While this may seem like a huge challenge, optimizing your checkout conversion rates is crucial for sales. A high checkout conversion rate means more visitors are buying your products or services, resulting in more…

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What Are Independent Sales Organizations? (ISO)

card and terminal with contactless of pay

Key Takeaways Role of Independent Sales Organizations (ISOs): ISOs are third-party entities that handle payment processing and merchant accounts for businesses, serving as intermediaries between acquiring banks and merchants. ISOs vs. MSPs: ISO (used by Visa) and MSP (Member Service Provider, used by MasterCard) are terms that can be used interchangeably, as they both facilitate…

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What Is an HSA Card and How To Use It?

Medical expenses are a major cause of bankruptcy in the U.S. The average American spends about $12,500 per year on health care. That’s a lot of money to pay out-of-pocket, especially when you consider that most people don’t have thousands of dollars sitting around in a savings account. What many people don’t realize is that…

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What Is an HSA?

dollar banknotes

A health savings account, or HSA, is a tax-advantaged account that allows account holders to save for qualified medical expenses, such as dental services or vision care, that are not reimbursed by high-deductible health plans. Apart from being handy for saving on medical costs, HSA is also useful for reducing taxable income. If you’re wondering…

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