What Is Shop Pay?

person using a laptop holding a credit card


      In the fast-paced world of e-commerce, where every click counts and every second matters, providing customers with a seamless checkout experience is absolutely necessary. One crucial aspect of achieving this goal is through the implementation of efficient and user-friendly checkout solutions. Enter Shop Pay – a game-changing checkout software developed by Shopify, designed to streamline the purchasing process and elevate the online shopping experience to new heights.

      If you want to know what is Shop Pay, keep on reading. In this guide, we explain how it works, what are its features and benefits for merchants, and how to optimize it for your business’s success. Let’s dive in and discover how Shop Pay is revolutionizing the way we shop online.

      Shop Pay button

      What Is Shop Pay?

      Shop Pay is a robust checkout solution developed by Shopify, one of the leading global e-commerce platforms. Formerly known as Shopify Pay, Shop Pay represents an evolution in the realm of online transactions, offering a seamless and expedited checkout process that minimizes friction and maximizes conversion rates.

      At its core, Shop Pay functions as a secure payment and shipping option within Shopify’s ecosystem, allowing customers to complete their purchases with just a few clicks or taps. Through its intuitive interface and integration with Shopify stores, Shop Pay eliminates the need for repetitive data entry, expediting the checkout process and enhancing the overall shopping experience.

      Shop Pay is available only to merchants using Shopify. While sellers on Facebook, Instagram, and Google can also utilize Shop Pay, it’s currently unavailable for use on other e-commerce platforms. However, it’s worth noting that Shop Pay doesn’t require Shopify merchants to use Shopify Payments exclusively. These merchants have the flexibility to link third-party payment gateways to Shop Pay if they prefer.

      How Does Shop Pay Work?

      Understanding the intricacies of Shop Pay’s checkout process is essential for both merchants and customers alike. Let’s walk through each step to understand how Shop Pay works:

      1. Shop Pay Account Creation

      The checkout journey with Shop Pay begins with the option for customers to create a Shop Pay account or proceed as a guest. Creating a Shop Pay account entails providing basic information such as name, email address, and shipping details.

      Once an account is created, customers can enjoy a streamlined checkout experience for future purchases.

      1. Shipping and Payment Information

      After selecting their desired items, customers proceed to the checkout page, where they input their shipping and payment details. Shop Pay securely stores customers’ shipping and payment information for future use, eliminating the need for repetitive data entry.

      Customers can choose from various payment options supported by Shop Pay, including credit cards, debit cards, and alternative payment methods.

      1. Order Confirmation

      Upon review and confirmation of their order details, customers finalize their purchase by clicking the “Place Order” button. Shop Pay processes the transaction swiftly and securely, providing customers with immediate confirmation of their order.

      Customers receive a confirmation email containing order details and tracking information, facilitating transparency and peace of mind throughout the fulfillment process.

      How to Start Using Shop Pay?

      To start using Shop Pay, follow these three simple steps:

      1. From the Shopify admin area, go to Settings and then Payments.
      2. Choose Manage in the Payments section.
      3. Find the Shop Pay section, tick the box beside Shop Pay, and save your changes.

      And if you opt for a third-party gateway to handle your payments, follow these five steps:

      1. Access the Shopify admin area and navigate to Settings, then Payments.
      2. Within the Third-Party Payment Providers section, choose Manage.
      3. In the Shop Pay section, mark the checkbox labeled Enable Shop Pay, then save your changes.
      4. Still in the Shop Pay section, click on Complete Set Up.
      5. Provide details regarding your online store and banking information, then save your settings.

      Shop Pay Pricing

      Unlike many modern payment tools that may come with extra charges, accessing Shop Pay doesn’t require any additional fees. However, because this platform is specifically designed for e-commerce stores built on the Shopify framework, you can only unlock Shop Pay if you have an active Shopify subscription.

      Below, you’ll find three subscription rates available for Shopify stores:

      Basic Plan $29 per month
      Shopify Plan $79 per month
      Advanced Plan $299 per month


      Keep in mind that Shop Pay doesn’t impose any extra charges for its checkout services. However, to accept credit and debit cards online, standard processing rates still apply.

      In most instances, merchants utilizing Shop Pay opt for Shopify Payments to handle transactions. As such, they need to cover Shopify’s processing rates. Should you decide to partner with Shopify for credit card processing, here are the applicable fees:

      Basic Plan 2.9% + $0.30 USD for online payments
      Shopify Plan 2.6% + $0.30 USD for online payments
      Advanced Plan 2.4% + $0.30 USD for online payments


      Let’s not forget about the fact that Shopify Payments fees run slightly higher than the average credit card processing fees. Nevertheless, Shop Pay extends the flexibility for Shopify users employing third-party payment processors to leverage the checkout tool, providing merchants with a chance to trim down their credit card processing expenses.

      Additionally, while there’s no supplementary charge for utilizing Shop Pay to process standard transactions, merchants are obliged to pay a fee for transactions conducted through installment plans.

      Is Shop Pay Safe?

      Yes, Shop Pay is designed with security as a top priority. It employs reliable encryption methods to safeguard sensitive information, such as payment details and personal data, during transactions.

      Additionally, Shop Pay incorporates fraud detection measures to prevent unauthorized access and fraudulent activities. With these security features in place, both merchants and customers can trust that their information is protected when using Shop Pay for online transactions.

      A golden padlock sitting on a keyboard next to credit cards

      Which Stores and Businesses Use Shop Pay?

      Shop Pay has emerged as a preferred payment choice for numerous international enterprises. Below, you’ll find a list of the most renowned brands that have adopted Shop Pay to enhance payment convenience for their customers:

      • Alphalete
      • Allbirds
      • American Girl
      • Bumble
      • Golf.com
      • Gymshark
      • HoneyLove
      • Lashify
      • LuLu
      • Magic Spoon
      • Minecraft
      • Morphe
      • Olaplex
      • Raycon
      • Ring
      • SolaWave
      • Spanx
      • Swim Outlet
      • Tecovas
      • Whoop
      • WWE Shop


      Shop Pay Benefits

      Using Shop Pay offers many advantages, for example:

      Improved Payment Process

      Shop Pay streamlines the checkout experience, allowing customers to complete transactions with unparalleled ease. By securely storing payment and shipping information, Shop Pay eliminates the need for customers to repeatedly input their details, significantly expediting the checkout process.

      This seamless payment process enhances customer satisfaction and encourages repeat purchases, ultimately boosting sales and revenue for merchants.

      BNPL Features

      Shop Pay integrates “Buy Now, Pay Later” (BNPL) options, providing customers with greater flexibility and affordability. With BNPL, customers can split their purchases into manageable installments, spreading the cost over time without incurring interest fees.

      This feature appeals to a broader range of customers, particularly those seeking budget-friendly payment alternatives or facing financial constraints. By offering BNPL options through Shop Pay, merchants can attract more customers and increase conversion rates, driving growth and profitability.

      Secured Payments

      Security is extremely important in e-commerce transactions, and Shop Pay prioritizes the protection of sensitive customer information. Through robust encryption and fraud detection measures, Shop Pay ensures that payment details remain secure throughout the checkout process.

      Customers can shop with confidence, knowing that their personal and financial data is safeguarded against unauthorized access or fraudulent activity. This commitment to security fosters trust between merchants and customers, establishing a solid foundation for long-term relationships and repeat business.

      Reduced Abandoned Carts

      Shop Pay significantly reduces the occurrence of abandoned carts, a common challenge faced by online merchants. With its user-friendly interface and expedited checkout process, Shop Pay minimizes friction points that often lead customers to abandon their purchases midway. In fact, according to Shopify, Shop Pay boosts conversions on mobile checkouts by an impressive 1.9 times.

      By simplifying the payment process and eliminating unnecessary steps, Shop Pay encourages customers to proceed with their transactions, ultimately reducing cart abandonment rates and maximizing revenue potential for merchants.

      Available in Multiple Languages

      Another notable benefit of Shop Pay is its accessibility across multiple languages. By offering a seamless checkout experience in various languages, Shop Pay eliminates language barriers that could hinder international transactions.

      Even though certain Shop Pay features (such as BNPL) are available exclusively in the United States (for now!), Shop Pay is compatible with many languages. These include: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Turkish, and Vietnamese.

      Shop Pay – Final Thoughts

      Shop Pay stands as a versatile and trusted payment solution, embraced by many globally recognized brands to enhance the convenience and security of online transactions for their customers. It’s safe to say that Shop Pay’s seamless checkout experience has revolutionized the way businesses connect with consumers worldwide.

      As we’ve explored the various features and benefits of Shop Pay, it’s clear that its user-friendly interface, reliable security measures, and innovative payment options make it a valuable asset for merchants seeking to optimize their e-commerce operations.

      With Shop Pay, merchants can not only boost conversion rates and drive sales but also build trust and loyalty among their customer base. As the e-commerce landscape continues to evolve, Shop Pay remains at the forefront, empowering businesses to thrive in the digital marketplace.

      If you’re ready to establish a dependable custom payment solution tailored to your business needs, don’t hesitate to reach out to Payment Savvy. With a track record dating back to 2010, we’ve been dedicated to delivering compliant, secure, and cutting-edge merchant accounts to our clients. Get in touch with us and let’s see what we can do for you!

      Chad Deatherage

      Chad Deatherage

      Chad is a serial entrepreneur and founded Payment Savvy in 2011 armed with the goal of providing high-risk establishments with a pioneering and tailored payment processing solution that allows them to flourish. Having decades of knowledge in the financial services and debt recovery industries, he ensures every client receives the same level of expertise, resourcefulness, and strategic vision no matter the size of the organization. Always willing to push the envelope, Chad’s forward-thinking and leadership skills are responsible for Payment Savvy being on the map as an industry-leading payment processor.