Business owners and operators are responsible for making decisions that affect a company’s ultimate success or dismal failure. As the old saying goes, if you cannot stand the heat get out of the kitchen. One of the major items that requires a quick and decisive decision is how your organization will receive payments by credit and debit cards. Cash is no longer king. Checks will soon be as extinct as the dinosaurs. It is not a matter of IF your business should accept credit and debit card payments – it is a matter of HOW to do so.
That task can be accomplished in one of two ways. Your business can use a third party payment processor, or set up a merchant account with a credit and debit card payment specialist like Payment Savvy. Far too many small businesses choose to use third party payment processors at first. This holds especially true if the business is newly formed. It is incredibly important for business owners and operators to look at the big picture before making this decision. Third party payment processing applications may be tempting because they are easier to set up and cost less initially.
However, you get what you pay for. There are some major reasons why more established companies would never process their credit and debit card payment transactions through third party payment processors. It pays to follow their lead. Otherwise, the reputation of your business may be at risk. For example, third party payment processing companies typically incorporate the use of downloadable smart phone applications as their main interface with customers.
This method simply does not provide the same level of overall security/cyber security that a merchant account offers. Is a quick set up worth risking a cyber theft? The answer is an obvious no. Your business is responsible for protecting the financial information and identity of each and every customer that makes a purchase. One data breach can spell disaster for any sized company. Just imagine what it could do to your business. Third party payment processing entities are famous for lacking quality customer service and technical support.
Keep in mind that they reside in the discounted services sector. You may very well end up spending countless hours on the phone before the issue is resolved. That is to say if the issue is ever resolved. Is saving a few dollars on monthly service fees worth the risk of wasting a significant amount of your valuable time, and aggravating your customers/clients? Once again, the answer is obviously a resounding no. Although third party payment processors do not charge monthly service fees, the individual transaction fees are significantly higher than merchant accounts.
They can be upwards of double in fact. That mean you are overpaying each and every time the proverbial register rings. At the end of the day, a merchant account is also a more economical choice.
Payment Savvy specializes in providing businesses of all types with the ability to accept credit and debit card payments through the use of a merchant account. Please contact Payment Savvy today to review your options, apply for a new merchant account, and to obtain answers to your questions. We look forward to hearing from you and working with your company.
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